Hello. Quick one today, just looking @ the auctions and these two domains that stand out to me the most (all @ GoDaddy Auctions).
Side Note: Substack is adding the ability to upload Video content easily over the next week or two (in Beta rn).
Will upload an Archivarix/Wayback vid & a Redirect vid when that happens - someone also asked for a Surfer SEO guide too. Anything else you wanna know that would be best with a video explanation, just DM me.
#5 - Funerals & expired domains analysed
I’ve mentioned this before but to recap, I use Spamzilla linked up to Ahrefs to find domains.
Here’s the filters I use; DR (Domain Rating): 20+; RD (Referring Domains): 50+; Majestic TF (Trust Flow): 10+; Positions (Organic Keywords still ranking in Ahrefs): 5+.
Are these metrics a necessity? No, it just depends what I’m looking for. TF, DA, DR are always loose guidelines.
Referring domains can mean absolutely nothing if all of the websites linking are poor quality/low authority; but a website with 1000 RD has a chance of having something good in there, whereas with 10 RD there’s really no chance. You always need to dig a little deeper & look at the domains individually.
I might increase to 100 Referring Domains or increase DR to 30 if I’m looking for something more powerful - however, in my experience, you can still find some nice domains with less referring domains (at a cheaper price too).
Anyway, let’s look at these domains & what I’d do with them.
itgeared.com - Ends 04/02 @ GoDaddy
I have sites in tech, but it’s still one of the niches I recommend people to look at if they want to build their first niche site. With “YMYL” niches like health and finance, people are obsessed with EAT and author profiles - you don’t need to worry about that too much with gadget reviews and other tech.
With this domain, it’s obviously ideally suited to writing computer guides & other related topics - we can already see that it’s still ranking for a lot of nerdy search terms like “dns root hints” and “split brain dns”, so creating a typical tech/IT site would be my plan of action.
Examples are sites like www.maketecheasier.com, techlicious.com and a thousand other sites like these that all target similar keywords - how to guides, troubleshooting issues + just anything tech related (I could literally show you hundreds of sites just like these that all target similar keywords and still get 100k-2m in traffic according to Ahrefs).
You don’t even need to focus on products and affiliate with this kind of site, as the display ad income alone can be enough to make things worthwhile. Though the truth is, I’d probably still do a blend of both.
The downside of tech is that many topics aren’t evergreen. Example: if you’re writing about laptops, the accepted standard today might be 8GB. In a few years it’ll be 16GB, and then 32GB - you’ll need to continuously update your content.
If you compare this to something like gardening tutorials, this doesn’t drastically change from year to year, as shears are still shears, grass is still green and lawnmowers still mow the lawn in the same fashion (unless there’s a new hover lawnmower that’s been invented that I’m yet to hear of).
The upside to tech is that there’s so much great information on Reddit, forums and other online sources for you to gain knowledge about these products and help you create useful content, even if you know little about it to begin with.
Plus, with software at least, you can generally just take screenshots for guides & tutorials - you don’t need to touch anything physical or order products, which is one of the biggest obstacles for content sites.
There are upsides and downsides to any niche - for me, the upsides in tech outweigh the downsides. Many niche site builders are desperate to build evergreen sites for more passive income, which means if you’re willing to update your content; there’s opportunity there. Anyway, back to IT Geared.
Loads of keywords still ranking - Download the old site with Archivarix, put it back up ASAP and the keywords + traffic should flood back to the site.
Pretty good name - Perfect? No. Still brandable? Yes. It’s plausible that someone would see this domain on GoDaddy and think it’d make a good website name regardless of the links, which makes it brandable enough for me.
No drops - If we use Complete DNS to take a look at the history of the domain, we can see that it was first registered in 2011, and was consistently up until 2021.
Since then, the site has only fluctuated between Cloudflare & DomainControl.com (GoDaddy), where the previous owner had probably just started using Cloudflare.
This is an ideal scenario for an expired domain, as we can quickly tell that it’s not already dropped + picked up by someone else beforehand (you’ll sometimes see sites dropped, picked up and used as PBNs, and then abandoned again).
Average link profile - Just because it says DR 32, doesn’t mean it’s particularly powerful. When looking for tech sites I’m ideally wanting a good amount of links from Tech Radar & other big publishers, which this domain is lacking.
Links spread across inner pages - Not necessarily a bad thing for the domain as you’ll still have links from those sites, but it just means you’ll have to put more effort in recreating these inner pages at some point (and don’t just redirect all the inner pages to the homepage lol).
Overall, a good option that I’m sure will be snapped up for low 4-figures as an estimate.
Funeralbusinessadvisor.com - Ends 05/02 @ GoDaddy
Probably not a great choice for your typical affiliate site. But, if you’re interested in building a site for lead gen, then this could work really well.
Whenever I’m quickly looking into a niche I don’t know that much about, I just put the main term into Ahrefs and flick over to Questions to see what the most common queries are.
Scrolling through the first few pages here gives you an idea of the competitiveness, what people are searching for and the sort of volumes you could be getting by covering these topics.
From my perspective you’d have two options with this kind of site. The easiest thing to do would be to turn it into a Display Ads site, talking about literally anything to do with funerals.
A step further than this would be to look at lead generation for burial insurance, life insurance, cremations and any other services in the industry. This would be going a whole lot further than a simple display ads site and would require a lot more effort, though the potential for $$$ is a lot higher too.
Nice Links - Several big links from the Guardian, Fast Company, Vice & a few others that are exactly what I’m looking for in an expired domain.
Dropped end of October - There’s no strict rule that you should only buy domains that have just dropped. I’ve bought domains that have been down for years and they’ve bounced back to life just fine. However, my preference is definitely those that have dropped within the last year, as they typically pick up a little quicker when you post new content.
History checks out - Complete DNS and Wayback both check out fine, and confirm it was an advice magazine for funeral homes in its former life.
Expertise - Unless you’re an expert on funerals, this is probably a topic that will require a little research and effort to create content for. The advice to “stick to sites you’re interested in” is good advice for beginners, as writing for boring and depressing things - like funerals - can be a grind.
All in all it’s a solid domain - if you can handle the niche, which to most people, would probably be extremely dull.
Two more expiring domains I like;
Here’s a few others that I like the look of;
Pathgather.com, ends 06/02 - Former software company with some heavy links from Entrepreneur etc. This is exactly the kind of domain that you want to check whether there’s a trademark for; further inspection suggests the trademark is dead (search Pathgather here), though I’m not 100% sure that means you’re in the clear if they wanted to revive the trademark later down the line (not an expert, be cautious).
soyouregettingmarried.com, ends 07.02 - Horrific domain name with the “you’re” in there but perfect for creating a niche site, as in its former life it was a simple UK wedding blog anyway. You could develop this into an affiliate site, or go a little further and round up the best wedding venues in specific locations (wedding venues in London etc). When you add in honeymoons, there’s a lot to write about in this niche.
Check out this site.. 😂
Last month I was outbid on DodmanTech.com ($4,550) and appsanta.co ($2,700) - both have been redirected at inner pages of serp.co. They’re literally just smashing the fuck out of it with 301s, and it’s working..
The strategy is pretty cool, as they’re redirecting to the homepage and inner pages where relevant e.g. notjustcoffeeclt.com/ redirects to https://serp.co/archive/coffee-espresso/. On the archive page they have all of their coffee machine review articles.
When you actually click on the ranking pages, there’s just a few sentences, followed by an AAWP table (AAWP is a Wordpress plugin that makes it really easy to add Amazon links to your site) that has all of the content taken via API from Amazon itself.
The good thing about these AAWP tables is that you don’t need to manually add products into them, you can just take the “bestsellers” or top products for a search term (in this case “12 cup coffee makers”) and AAWP will show the top results from Amazon.
And when you scroll to the bottom of the page, you’ll find the standard generic FAQs about coffee makers hidden away in an accordion to add a ton of content to the page.
Will it last forever? I doubt it. Are they making a lot more in affiliate income than they’ve spent on expired domains? Yes.
Anyway, that’s it for now. Any questions you know where I am. Have a good week!